Sunday, July 8, 2012

EOC: Chapter Nine Excerise

“The new vidcast show has been a big hit and is viewed extensively across the nation by a new audience.”(Brand Story, Joseph Hancock, page 153) This was a smart move n part of Brini Maxwell due in part, because the brand is getting a whole new target market. In doing so it is almost like a re-launch of the brand all over again. From the success of the new market Brini Maxwell also has gone in to other fields with the brand. “So in 2007 he decided to release a new line of home fashion under the name of Felix Populi.” (Brand Story, Joseph Hancock, page 154) This is a new brand for Brini Maxwell in which it is a “hybrid media-retail comanpy, with Brini Maxwell as the spokesperson.” (Brand Story, Joseph Hancock, page 154) It is a brand that extends the theme that Brini Maxwell started of gracious living. The Felix Populi is currently sold in high-end stores in New York, but has plans to expand on to the national market. With all of this in combination Brini Maxwell even has the chance to appear on a different nation television network. While Sanders has not commented on the validity of appearing on a different network for a new series I can see it happening in the future. Since the new brand and audience offer a whole new market for Brini Maxwell to appeal to. Sanders’ is a great example of how to re-event yourself and your brand as well. He has commented that he is only moving forward and will not look back on the past. I will be looking forward to see what Sanders does in the future with all of the opportunity that he has created for his brand. I can very much see his new brand Felix Populi being carried in national high-end retailers. Like old saying goes if you can make it New York you can make it anywhere, which Sanders has done and continues to do time and time again.

No comments:

Post a Comment