Friday, July 13, 2012

Chapter Three Excerise

One person that I can relate to is Kimora Lee Simmons. She was a normal girl who turned in to a model then married a fashion mogul. When she took over he husbands fashion label it was not yet turning a profit. After Kimora took over the company started making money and expanding it’s brand. Just like Ralph Lauren the “company continued to flourish, launching new product lines, expanding into the international market.” (Brand Story, Joseph Hancock, page 44) The brand is to the hip hop community as what Lauren is to the upper sector of the nation. Another thing that is similar to Lauren is that the brand that Kimora establish (Baby Phat, Phar Farm, and KLS) “Is featured on fashion runways and in every department store across the nation.” (Brand Story, Joseph Hancock, page 35) Both Kimora and her now ex husband Russell Simmons both model the brand. This to is like Ralph Lauren who “By modeling his own products, Lauren began to create the image that he was authentically Western.” (Brand Story, Joseph Hancock, page 40) The couple helped to shape and pave the road for the world for hip hop clothing companies. They where the trailblazers in helping to appeal to a new market in at the time no one else was making clothing for. The brand is now not a strong as it once was, but can still be bought in many retail chanins.

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