1.)
In what way is Vera Wang a great example of the ever-changing career path of a
individual?
Vera
is a great example, because her brand has evolved so much since her career path
is changing. She went to only dressing women on the most important day of their
life to so much more. Going beyond just the wedding day. Her line first
expanded in to stationary and lingerie."The Vera Wang company has many leading branding partners that ensure that the line maintenains its integrity." (Brand Story, Joseph Handcock, 81) Now you are able to purchase her
fragrances and wear her brand everyday not just one event. She then paired with
mass merchandiser Kohls for a diffusion line. The line features clothing,
accessories, and lingerie, and is named Simply Vera.
2.)
Go to www.Verawang.com. What changes have occurred in the company since the
writing of this chapter? Has the brand expanded into other products?
The
biggest thing that has happened since the book came out is a RTW line."Wang began to think that her name needed to reach more than just the high-end department store consumers who were buying her lines."(Brand Story, Joseph Handcock, 80) It is
not the same line that is featured at Kohls, but a higher end line of clothing.
It looks as if the new line has only been around since fall 2010, and just
features Vera’s name for its label.
3.)
In your own words describe the Vera Wang brand. How does this brand differ from
others, such as Ralph Lauren or Dolce & Gabbana?
When
I first think of Vera I think of a classic romantic wedding gown. Her band can
be very exclusive and a high end wedding gown or affordable for just about
everyone at Kohls. Her brand varies from Ralph Lauren and D & G,
because the variety is so much different. They do not dress a women for the
biggest day of their live, and then go to dress them for everyday wear. Vera describes her brand as "Simply Vera, Vera Wang represents or just a fashion philosophy, but a vision about life and style." (Brand Story, Joseph Handcock, 80)
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