EOC: Exercise Chapter One

The ad that I found was a Louis Vuitton luggage ad that features Catherine Deneuve whom is a French actress. The ad says, “Sometimes, home is just a feeling.” What I feel it is trying to say is that no matter where you are at your Louis Vuitton luggage and bag will make you feel at home. It feels as if the ad is that of an older time period with the train and how the ad is set up. Catherine Deneuve is not overly posed it looks as she is waiting for her train to leave to take her away on her vacation. The ad makes you want to purchase the luggage if you want to feel at home when away on vacation or if you want to look like Catherine Deneuve while on your way somewhere for a trip. The ad plays in to "We are what we buy, for some of us fashion is a way to express identity." (Brand Story, Joseph Hancock, page 3) Since the ad feels older it helps you get the feeling of the quality and legacy that the Louis Vuitton brand has. Also since you can see the lighting you get the feeling as if you are getting the inside scoop on something. "Through some method, the retailer, manufacturer, or designer label reaches out and grabs an individual's interest."(Brand Story, Joseph Hancock, page 3) She looks as if she just fished shooting and that she is getting ready to just hope on the train and leave at any moment. It is as if she is telling you to hurry up, because she has somewhere to be and that it is a lot more interesting then the shoot she is doing. The ad makes you want to step in to the Louis Vuitton store buy their classic luggage and take off on some fabulous trip. I feel that the ad is a direct relfetion of the Louis Vuitton brand, which "The advertising medium, context, and style, should reflect the brand." (Brand Story, Joseph Hancock, page 6)