“The new vidcast show has been a big hit and is viewed extensively
across the nation by a new audience.”(Brand Story, Joseph Hancock, page 153)
This was a smart move n part of Brini Maxwell due in part, because the brand is
getting a whole new target market. In doing so it is almost like a re-launch of
the brand all over again. From the success of the new market Brini Maxwell also
has gone in to other fields with the brand. “So in 2007 he decided to release a
new line of home fashion under the name of Felix Populi.” (Brand Story, Joseph
Hancock, page 154) This is a new brand for Brini Maxwell in which it is a “hybrid
media-retail comanpy, with Brini Maxwell as the spokesperson.” (Brand Story,
Joseph Hancock, page 154) It is a brand that extends the theme that Brini
Maxwell started of gracious living. The Felix Populi is currently sold in high-end
stores in New York, but has plans to expand on to the national market. With all
of this in combination Brini Maxwell even has the chance to appear on a
different nation television network. While Sanders has not commented on the validity
of appearing on a different network for a new series I can see it happening in
the future. Since the new brand and audience offer a whole new market for Brini
Maxwell to appeal to. Sanders’ is a great example of how to re-event yourself
and your brand as well. He has commented that he is only moving forward and
will not look back on the past. I will be looking forward to see what Sanders does
in the future with all of the opportunity that he has created for his brand. I
can very much see his new brand Felix Populi being carried in national high-end
retailers. Like old saying goes if you can make it New York you can make it
anywhere, which Sanders has done and continues to do time and time again.
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